In times of crisis, it is often the quiet, steadfast hands that do the most to hold others up. As the world marks World Red Cross Day, we turn the spotlight on those who embody the spirit of compassion and service — individuals whose mission centres around humanitarian work.
Compassion knows no boundaries
There was dust from the debris of shattered homes and buildings, shards of glass from broken windows, and a heavy stench lingering in the aftermath of the earthquake and tsunami in the Tōhoku region of Japan on 11 March 2011. But the most striking image of the tragedy was the silence — a silence that spoke louder than words. The joyful laughter that once filled the air was replaced by quiet sorrow creeping through every corner.
The 9.0 magnitude earthquake, which lasted six minutes, also triggered powerful tsunami waves, resulting in over 19,000 deaths on that day. Aid soon began pouring in from various organisations. Among those responding to the call was Sarawakian Chew Kim Soon.
He was in his early 30s at the time. As part of the Japanese Red Cross, he arrived at the scene after the quake to find hopes and dreams in ruins. The disaster also left over 6,242 injured and 2,553 missing.
“When I first arrived in the affected area after the Tōhoku earthquake and tsunami, the scene was heartbreaking — flattened homes, debris everywhere, and a silence that spoke volumes. I didn’t have words at first. My heart sank, and I just stood still, overwhelmed by the scale of the destruction and loss.”
Though it happened more than a decade ago, Chew still remembers the event vividly. Standing in the midst of the devastation, he told himself, “We have to do what we can. Even the smallest help matters now.” His first reaction as he began helping victims was deep sorrow, followed by determination. “I knew we had to be strong — not just for ourselves, but for those who had lost everything.”
As part of the humanitarian effort, he witnessed how, despite the immense loss, compassion and coordinated humanitarian action could bring comfort and hope. These are the very principles being championed on World Red Cross Day.
With this year’s theme, ‘Keeping Humanity Alive’, the occasion recognises those who dedicate their time — and sometimes their lives — to alleviating suffering and upholding human dignity. Chew’s work exemplifies selflessness and empathy, the core values of the Red Cross movement that continue to inspire people worldwide to act in times of crisis.
Here to help
Chew has been involved with the Red Cross since childhood, having joined the Malaysian Red Crescent as a junior member in primary school. That early exposure taught him the value of service and empathy, and how even a simple gesture can make a profound difference.
Later, after completing university, he lived in Japan for over a decade and joined the Japanese Red Cross. “That experience gave me a broader global perspective and deepened my understanding of humanitarian needs across different cultures and contexts. These experiences shaped my lifelong commitment to humanitarian service.”
Now back in Kuching, Sarawak, Chew continues to serve the community. At 48, he is the chairperson of the Malaysian Red Crescent Society (MRCS) Stampin Branch. Among the significant moments in his local work, he recalls a time when dozens of families were displaced by a major fire.
“Our team managed the relief centre for nearly two weeks — organising food distribution, shelter, and emotional support. It was an emotionally intense period, but also incredibly humbling. I witnessed the strength of the victims and the selflessness of our volunteers,” he said.
The experience reaffirmed for him that humanitarian work isn’t just about emergency response — it’s about helping people recover and rebuild with dignity.
“The site of the fire was chaotic; families stood outside with only the clothes on their backs, many in shock and unsure of what to do next. I approached one of the elders and gently said, ‘We’re here to help. You’re not alone.’”
In each situation, Chew’s initial response is often a strong sense of urgency. He feels a need to organise support, offer comfort, and restore some sense of stability. “Seeing how quickly lives can be turned upside down reminds me why our presence — and our humanity — is vital in those critical first moments,” he shared.
A little goes a long way
Every bit of help counts, especially when it comes to humanitarian causes. Whether it’s emergency response, youth training programmes, or long-term initiatives like improving access to clean water, the Red Crescent’s work strengthens communities and builds resilience. It’s not just about short-term relief, Chew said — even small acts of assistance help restore dignity and create stronger, safer communities for the future.
However, challenges remain. In Sarawak, the geographical terrain can pose significant obstacles. According to Chew, reaching remote and rural areas is especially difficult during the monsoon season. These situations often require creative problem-solving and collaboration with local communities.
Another challenge is maintaining long-term volunteer engagement, particularly among young people. “But by focusing on mentorship, training, and creating meaningful volunteer experiences, we strive to keep the next generation inspired and involved.”
Chew is also quick to point out that humanitarian work isn’t limited to just disasters. “Everyone can play a part — it doesn’t always have to be in the field. Sometimes, checking in on a neighbour or offering support to someone in need is a meaningful act of humanity.”
“No contribution is too small — what matters is the intention behind it,” Chew said.
Throughout his years with the Red Cross, one of the most important lessons he has learnt is that lasting impact doesn’t always come from grand gestures.
“Often, it’s the consistent, humble, everyday actions — rooted in empathy and teamwork — that change lives. I’ve also come to appreciate the importance of cultural sensitivity, especially from my time volunteering abroad. Approaching each situation with humility, openness, and respect has made me a better humanitarian and a better listener.”
So, on this Red Cross and Red Crescent Day, Chew shares a simple message: Compassion knows no boundaries. Whether in Sarawak, Japan, or anywhere in the world, small acts of kindness — when multiplied — can create lasting change. Let’s continue to serve humanity with heart, courage, and unity.
