KUCHING: Sarawak has launched its first structured community mental health champion training programme through Project Sayang, an initiative designed to build a compassionate, informed, and supportive network at the grassroots level.
The programme, launched by Kuching South City Council (MBKS) mayor Datuk Wee Hong Seng, aims to empower individuals within communities to act as the first line of support for those facing mental health challenges.
“The word sayang means love, care, and compassion — and that spirit is at the heart of this project.
“Mental health care must begin in the community because care is most powerful when it comes from someone you know, someone you trust, and someone who stands beside you in everyday life,” he said during the launch ceremony.
Backed by the All-Party Parliamentary Group Malaysia on Sustainable Development Goals (APPGM-SDG) and led by the Mental Health Association of Sarawak (MHAS) Kuching Branch as the solution provider, Project Sayang represents a strategic partnership between the government, NGOs, and health experts.
Wee thanked APPGM-SDG, MHAS Kuching Branch, and all participants for their support and commitment, describing them as key agents of change in shaping a more caring society.
“One act of listening, one word of encouragement, one helping hand can make a world of difference. Together, we are stronger.”
The initiative features a comprehensive 10-module training programme delivered by psychiatric specialists from Sarawak General Hospital (SGH) and Sentosa Hospital.
Participants will learn about basic mental health knowledge, legislation, and psychological principles; issues affecting children, teenagers, adults, the elderly, and vulnerable groups; addiction, domestic violence, and maternal mental health; basic psychological first aid; and referral pathways to professional services.
By the end of the programme, participants will be equipped with the knowledge and practical skills to identify, support, and refer individuals who may be struggling with mental health issues.
Project Sayang aligns with several Sustainable Development Goals (SDGs), particularly SDG 3 (Good Health and Well-being), SDG 10 (Reduced Inequalities), and SDG 17 (Partnerships for the Goals).
It seeks to raise mental health literacy and awareness at the community level, empower individuals to support one another, foster collaboration between NGOs, hospitals, government agencies, and local communities, and build stigma-free environments where people feel safe to seek help.
Target participants include community leaders, JKKK members, teachers, counsellors, civil servants, NGOs, youth volunteers, and concerned citizens.
These individuals will form the first cohort of “Community Mental Health Champions,” serving as trusted touchpoints within their communities.
Project Sayang is expected to evolve into a sustainable platform that not only raises awareness but also equips communities with the tools to respond effectively and empathetically to mental health needs.





