SINGAPORE: Sarawak has positioned itself as a “hidden gem” in sustainable tourism, balancing growth with conservation, at the Sarawak Mega Fair 2025 in the Lion City.
Tourism, Creative Industry and Performing Arts Minister, Datuk Seri Abdul Karim Rahman Hamzah, said the future of tourism must be rooted in sustainability, not only driving economic growth but also safeguarding the environment and uplifting local communities.
He pointed out that Sarawak, with 12.4 million hectares of tropical rainforest and 34 ethnic groups, offered centuries-old cultural heritage alongside one of the world’s richest biodiversity ecosystems.
“Sarawak is a ‘hidden gem’ waiting to be explored with respect and responsibility. Sustainability is not an option for us, but the foundation of our economy and society,” he said.
He said this when delivering his opening address at the Sarawak Business Conference themed ‘Sustainable Tourism in Sarawak: Balancing Growth and Conservation’ at Suntec Convention and Exhibition Centre here on Friday.
Abdul Karim added that Sarawak’s indigenous communities had long practised harmonious living with nature, guided by traditional knowledge, long before sustainability became a global agenda.
“This makes Sarawak an authentic and responsible tourism destination, especially for travellers seeking meaningful and holistic experiences,” he said.
On the same note, he reported strong recovery in the state’s tourism sector after the pandemic, with 4.83 million arrivals in 2024 generating RM12.45 billion, surpassing pre-pandemic levels.
He said that Sarawak’s approach was not focused on sheer numbers but on attracting tourists who stay longer, spend more, and contribute directly to rural and indigenous communities’ well-being.
“As of August this year alone, we have welcomed 3.2 million visitors, generating RM8.2 billion in receipts,” he noted.
The four-day Sarawak Mega Fair, held from October 16 to 19, combines convention, carnival and gastronomy, bringing together government officials, investors and industry stakeholders to forge partnerships and explore Sarawak’s tourism potential.
More than 50 exhibitors, including travel agents, local product entrepreneurs, handicraft makers and culinary specialists, are showcasing Sarawak’s eco-tourism, cultural heritage and authentic experiences.
