KUCHING: Sarawak Tourism Board (STB) has become the first Malaysian entity to win a Cannes Corporate Media & TV Award after its film documenting a Guinness World Record feat secured the Black Dolphin award.
According to a statement, the award was presented for STB’s corporate media film, Gateway to a Sarawak Guinness World Record, which chronicles a 1,707-kilometre multi-drone relay across Sarawak.
“The film premiered in Kuching during last year’s New Year’s Eve celebrations and showcases Sarawak’s landscapes, people, cultures and communities while documenting the journey behind the record-breaking feat.’’
According to STB, the Black Dolphin recognises excellence in production arts and crafts, with winners selected by an international jury comprising about 100 experts in film, marketing and communications.
The achievement marks a double first, with STB becoming the first Malaysian entity to receive a Cannes Corporate Media & TV Award in any category.
Kuala Lumpur-based ISC International, which produced the film, also became the first agency to secure the award on behalf of a Malaysian client.
The production was undertaken for STB and its parent ministry, the Ministry of Tourism, Creative Industry and Performing Arts Sarawak.
The film follows the effort to cover the length and breadth of Sarawak through successive drone flights, transforming the Guinness World Record attempt into a visual journey across the state.
The 1,707km multi-drone relay not only achieved a record-breaking feat but also provided a platform to showcase Sarawak as a destination through its natural environment, diverse communities and cultural heritage.
ISC International is a specialist branding agency focusing on airlines, hospitality and destinations.
The agency also conceived and produced the “Malaysia, Truly Asia” brand for Tourism Malaysia 27 years ago.
This year marks the 17th edition of the Cannes Corporate Media & TV Awards, which recognises achievements in corporate filmmaking and visual communication from around the world. The awards ceremony is scheduled to take place in Cannes, France, on Sept 23 and 24, where ISC International will officially receive the Black Dolphin statuette on behalf of the winning production.
