MIRI: Miri’s unique composition of diverse ethnicities, religions and cultures makes it an important venue for hosting the Gawai Dayak and Ethnocultural Festival, reflecting the unity and harmony that define Sarawak’s identity.
Deputy Premier Datuk Amar Douglas Uggah Embas said the choice of Miri this year is part of efforts to expand the celebration beyond Kuching, while allowing more people in the northern region of the state to take part.
He said the move also reflects the state government’s inclusive approach in ensuring every region has the opportunity to host large-scale events.
“The spirit of ‘Segulai Sejalai’ is clearly evident through the strong collaboration among various non-governmental organisations (NGOs) working together to make this festival a success,” he said in an UKAS report during the launch of the festival on Monday (May 4).

The festival is held in conjunction with the state-level Gawai Dayak celebration 2026.
Uggah also expressed appreciation to all participating non-governmental organisations (NGOs), describing the event as a testament to the strong unity among the people of Sarawak.
On the Ethnocultural Festival, he said it holds significant meaning as it goes beyond showcasing traditional dances and attire, encompassing the lifestyles, values, history and identity of various ethnic communities.
He added that cultural heritage such as the ‘ngajat’ dance, Orang Ulu dances, traditional weaving and ethnic cuisine are strategic assets that can be promoted as drivers of the state’s economy.
“Culture is no longer just an aesthetic value, but can serve as an economic engine and a source of pride on the global stage,” he said.
Meanwhile, he noted that the Gawai bazaar provides opportunities for more than 70 local traders to generate income, while also serving as a platform to educate the younger generation about cultural heritage.
He expressed confidence that the revenue target of RM1.8 million can be achieved, surpassing the RM1.3 million recorded in Kuching previously, given the strong public response despite rainy conditions.
“Festivals like this serve as a stepping stone for small entrepreneurs to grow, including venturing into digital entrepreneurship,” he said, urging them to leverage innovation and technology to enhance sales and expand product branding to the global market.
In pursuing the state’s development goals, he stressed that the inclusive approach must continue to ensure rural communities also benefit from rising incomes by 2030.
He added that Sarawak remains a leading example of racial and religious harmony in the country, where celebrations are shared collectively regardless of background.



