KUALA LUMPUR: Midyson Hair & Scalp Wellness, one of Malaysia’s most trusted scalp and hair wellness brands, proudly announced the grand opening of its 17th outlet in Kepong Menjalara, Kuala Lumpur. The celebratory event was marked by the official brand endorsement signing with well-known personality KK Wong, who joins Midyson as its newest Brand Ambassador. Presiding over the occasion was Midyson Founder and Chief Executive Officer, Ida Khoo, who expressed immense pride in the brand’s continued growth and its enduring mission to bring safe, herbal-based hair care to every Malaysian.
Midyson’s story began not in a boardroom, but from a place of deep personal conviction. Ida Khoo began her journey in the hair and scalp wellness industry in 2010, a former professional in the electronics industry, whose life was profoundly shaped by the loss of two close relatives to cancer. Shaken by grief and alarmed by the presence of potentially harmful chemicals in everyday hair and skincare products, Ida embarked on a determined search for a natural alternative one that would allow her to care for her hair without compromising her health. Her search eventually led her to a herbal solution discovered through a chance reconnection with a former colleague in Singapore. After personally experiencing the treatment and witnessing its remarkable results, effective coverage for grey hair, noticeably shinier strands, and a healthier, lighter-feeling scalp, Ida resolved to bring this remedy back to Malaysia and make it available to as many people as possible.
What began as a single outlet in Lip Sin Garden, Penang has since grown into a nationally recognised brand with 17 company-owned and franchised outlets spanning West and East Malaysia. Over the course of 17 years, Midyson has served more than 41,349 customers, built a professional training institution through the Midyson Academy, and earned both Halal certification and a franchise licence. These milestones reflect not only commercial success but the trust placed in the brand by its customers and partners alike.
At the heart of Midyson’s offerings are its signature Deepcaring Herbal Hair Treatment and 100% Vegan Darken Hair Treatment. These herbal-based treatments are designed to address some of the most common hair care concerns while avoiding the chemical compounds typically associated with conventional hair dyes.
These treatment solutions are specially developed to address common hair concerns while avoiding the harsh chemicals often found in conventional hair colouring products, reflecting Midyson’s brand mission of “Safer Colour Younger Look.” Clients have consistently shared positive feedback following their treatments, reinforcing Midyson’s longstanding belief that effectiveness and safety can go hand in hand.
Complementing its growing network of outlets is the Midyson Academy, a dedicated professional training centre that equips hair therapists with the specialised expertise required to deliver Midyson’s treatments to the highest standard. The Academy reflects the brand’s long-term investment in quality, ensuring that every customer experiences across every outlet and remains consistent and exceptional. The appointment of KK Wong as Brand Ambassador further strengthens Midyson’s public presence, with the endorsement signifying a shared commitment to wellness, authenticity, and the belief that everyone deserves access to safe and effective hair care.
Ida Khoo, Founder & CEO of Midyson Hair & Scalp Wellness said that “for 17 years, every outlet we have opened has been driven by the same belief that people should never have to choose between looking good and staying healthy. The opening of our Kepong Menjalara outlet and the partnership with KK Wong mark a proud new chapter for Midyson, and we remain steadfast in our vision to bring our services to every city in Malaysia.”
KK Wong, Brand Ambassador of Midyson Hair & Scalp Wellness also shared his enthusiasm for the partnership, “I am honoured to join Midyson as its Brand Ambassador. What resonates most with me is the brand’s genuine commitment to helping people care for their hair and scalp through safe, herbal-based solutions. Midyson’s journey over the past 17 years reflects not only business success, but also a dedication to improving lives through wellness. I look forward to supporting the brand as it continues to reach more communities across Malaysia.”.
KK Wong expressed his honour in being appointed as Midyson’s brand ambassador and commended the brand’s 17 years commitment to safe, herbal-based hair and scalp care. He looks forward to working with Midyson to raise awareness of healthy hair and scalp care among Malaysians, and thanked the brand for supporting his upcoming stand-up comedy show “The KK Show”, on 25 and 26 July.
Celebrating his 30th anniversary in the entertainment industry, KK Wong reflected on his journey of self-discovery, sharing that he is now more mature, thoughtful, and appreciative of life, with a deeper understanding of himself and his life journey.
With the opening of its 17th outlet, Midyson reaffirms its commitment to expanding access to hair & scalp wellness solutions for Malaysians everywhere. The brand continues to grow its network with a long-term vision of having a presence in every city, guided always by the values of safety, effectiveness, and trust that have defined Midyson since its founding days in Penang.
