KUCHING: The Sarawak Public Communication Unit (UKAS) plays an important role in disseminating initiatives and policies introduced by the state government to the grassroots community in the state.
Its director, Awang Putrayusrie Awang Redzuan, said although various policies and assistance initiatives have been introduced by the state government, clearer explanations are still needed to ensure the rakyat fully understand the information delivered to them.
“We know there are many policies and a lot of information, but it needs to be explained more clearly at the grassroots level.
“UKAS continues to work closely with various agencies, including service centres, to organise more programmes and ensure government information reaches the people effectively,” he said at the Program Demi Rakyat Bersama Pusat Khidmat dan Parlimen 2026 held here Monday.
It was officiated by Deputy Minister in the Premier’s Department (Project Coordinator for Regional Development Agencies, DBKU and Islamic Affairs) Datuk Dr Abdul Rahman Junaidi.
According to him, similar programmes had been held previously and the initiative would continue as information dissemination must be carried out from time to time.
Awang Putrayusrie said while the Premier’s initiatives may evolve in terms of data, statistics and policy updates, it is important for the latest information to be conveyed to participants and communities.
He said the programme focuses more on matters directly affecting the rakyat such as welfare and education instead of heavier topics.
“We hope participants can return to their respective villages and help share the information with their communities,” he added.
He pointed out that despite extensive promotional efforts by the government, there are still rural communities unaware of assistance initiatives such as Sarawak Basic Needs Assistance (SKAS) and digital payment through SPay Global.
Based on recent Sarawakku Sayang programmes, he said many people still lack access to important information, indicating that awareness and outreach efforts need to be strengthened further.
As such, he encouraged service centre officers not to grow tired of sharing accurate information with the people, describing the act of helping disseminate information as a meaningful contribution to society.
“We carry out our duties sincerely so villagers can receive the welfare and opportunities they deserve, including access to higher education and other assistance. Even simple efforts done sincerely can help people succeed,” he said.
Awang Putrayusrie also highlighted the growing relevance of social media as a platform for information dissemination, noting that the public today relies more on electronic media and smartphones than traditional newspapers and magazines.
He said that UKAS social media platforms have recorded increasing followers over the past eight years, reflecting the growing public demand for fast and accessible information.
However, he cautioned that the rise of social media also comes with the spread of fake news and differing propaganda narratives, urging service centre personnel to help provide accurate explanations to the public and encourage positive engagement online.
Among the products introduced by UKAS to widen information dissemination are Buletin UKAS, Edisi UKAS, Jom Randau and Ketek Ajak, while its portal also stores speeches, videos and official event coverage for public reference.
He hoped cooperation between UKAS, elected representatives and service centres would continue to be strengthened to ensure the state government’s agenda is delivered effectively to the grassroots community.
