KUCHING: Sarawak’s photography industry must embrace emerging technologies and strengthen its role in tourism promotion and economic development.
Deputy Premier Datuk Amar Dr Sim Kui Hian said professional photographers are much more than service providers, describing them as visual storytellers, creative professionals and ambassadors who capture and preserve the identity of destinations, cultures, businesses and communities.
“Today, before people decide where to travel, they often experience a destination first through photographs, videos and digital content. A powerful image can spark curiosity, shape perceptions and inspire someone to visit a place,” he said during the 14th United Asia Professional Photographic Regional Dinner at the Grand Riverine Ballroom here last night (Jul 3).
Dr Sim said the Sarawak government recognised tourism as an important driver of economic transformation under the Post COVID-19 Development Strategy (PCDS) 2030, which aims to make Sarawak a developed and high income region by 2030.
He said professional photography could contribute significantly towards achieving these aspirations by strengthening Sarawak’s tourism promotion efforts.
“Professional images can showcase not only our major cities and iconic attractions, but also our rural destinations, indigenous communities and hidden gems,” he said.
According to Dr Sim, compelling visual storytelling could encourage visitors to explore beyond the state’s main tourism centres and experience the wider beauty and diversity of Sarawak.
“This helps distribute tourism benefits more equitably across our communities, particularly those in rural areas, reflecting the principle of social inclusivity under PCDS 2030,” he said.
He also highlighted the role of photography in supporting broader economic growth, noting that effective visual content could attract more visitors and generate positive spillover effects for hotels, restaurants, airlines, transport providers, tour operators, local guides, handicraft producers, retailers and small businesses.
“A single photograph may appear simple, yet it has the power to inspire travel, promote local products, create employment opportunities and stimulate investment,” he said.
He added that commercial photographers and their associations were valuable partners in strengthening Sarawak’s image as a destination for tourism, business and investment.
Dr Sim also stressed the importance of adapting to rapid changes in the industry, saying photographers today must be equipped not only with technical skills in cameras, lighting and composition, but also with knowledge of artificial intelligence, drone technology, digital marketing, videography, copyright protection and social media.
He encouraged the United Asia Professional Photography Association, the Federation of Commercial Photographic Societies Malaysia and participating associations to continue collaborating with local photographers and young talents through workshops, professional exchanges and collaborative initiatives to further strengthen Sarawak’s creative economy.
